Not vanity metrics. Not the latest playbook. Not one more feature in a product no one fully understands.
What matters is value. Value that’s real, clear, and customer-driven.
That starts with understanding what your customers truly need—socially, emotionally, and functionally—and building your strategy around that.
If you’re chasing growth, but unclear on what makes your product essential…
If you’re refining, repositioning, or scaling…
If you’re tired of complexity and looking for clarity—
You’re in the right place.
Businesses reacting instead of leading
Teams misaligned on what success looks like
Products that solve half the problem, for the wrong person
Strategy reduced to buzzwords and to-do lists
I work with business owners, product leaders, and teams to:
Clarify your strategy
Align your offering with real customer needs
Build smart, market-aware plans for growth
Sometimes I coach. Sometimes I consult. Sometimes I teach.
Often, I do all three.
Always grounded in real-world action—not theory, and definitely not fluff.
[Let’s Talk Strategy] (CTA link or button)
If you’re curious about where I come from and how I think:
Curious about my approach to strategy, product, and growth? Here’s some of my recent thinking:
The Seed Market Strategy: Finding Customers Who Drive Growth
Winning Pitch Competitions: Success Beyond the Prize
Value Over Volume: The Importance of Delivering Value for Small Business Growth
Small Business UX: Elevating Your Business With Insights from the World of Whiskey
Market Understanding: Leveraging Market Insights to Transform Your Business
Business Alignment: Linking Products to Business Success